Difrax, now also for older children with its new range of toys: DFX

Difrax has been selling baby products in the Netherlands for over 35 years, and its range has now grown to over 300 products. As from August 2004, Difrax has further expanded its product range with the addition of DFX, a new range of toys for children. Difrax is growing with its target group: from baby, to toddler to pre-schooler and infant.

DFX is the new toy range of 30 products for children aged 2 to 12, focusing on the 4 to 8 years age range. The DFX products are trendy, colourful, robust toys of high quality at affordable prices. The name is a modern abbreviation of our brand name Difrax, and so we are maintaining the link with the trusted brand. The name Difrax is a guarantee of quality. Difrax has been working on the development of this sophisticated range of products for over a year and a half. The styling is done entirely in-house; and all the products are original, with their own, clearly recognisable DFX design.

The range consists of a number of different modules: a games module, a writing module, a boys’ module and a girls’ module. The girls’ range is pink and more pink! This module includes a luxury musical jewellery box, a bead set, a tea set, a set of felt-tip pens in a pink case, and a friends’ book. The boys' range is masculine, varying from weird reptiles and target pistols to knights and a tool set. The games include Memory, Happy Families and Yahtzee, all in attractive containers. There are also other fun products, such as a bath set with stamps and bath paint, a garden tool set, a lovely doctor’s set in a case, and a full craft set in a case. DFX toys are packed, as far as possible, in useful, durable forms of packaging – such as tins, cases or elaborate boxes with windows – which children can not only keep their toys in, but also play with.